Legal
Privacy Policy
Effective July 12, 2026. This policy explains how we collect, use, and protect your information.
On This Page
1. Information We Collect
When you visit our website, book an appointment, or receive services at one of our locations (Fitsi Escondido (1529 E Valley Pkwy, Escondido, CA 92027) and PurFit Athletic (72-840 Highway 111, Palm Desert, CA 92260)), we may collect the following categories of information:
- Contact information — name, email address, phone number, and mailing address.
- Appointment and booking details — service selected, preferred location, date and time.
- Payment information — processed securely through our third-party payment processor; we do not store full card numbers on our servers.
- Health-related information — intake forms, medical history, allergies, current medications, and other information you provide before receiving IV hydration, vitamin shot, peptide, weight-loss, or NAD+ therapy services.
- Website usage data — pages visited, device type, browser, and general location, collected automatically through cookies and analytics tools.
2. How We Use Your Information
We use the information we collect to:
- Schedule, confirm, and remind you of appointments.
- Provide safe, appropriate care based on your intake and medical history.
- Process payments and manage memberships.
- Respond to inquiries submitted through our contact form.
- Send service updates, offers, or newsletters, where you have opted in.
- Improve our website, services, and client experience.
- Comply with legal, regulatory, and recordkeeping obligations.
3. Health Information
Because we provide wellness services that involve intake forms and clinical screening (including for IV therapy, peptide therapy, and prescription weight-loss medications such as Tirzepatide), some information you provide may be considered protected health information. This information is used only to evaluate your eligibility for services, ensure your safety, and provide appropriate care. See our HIPAA Notice for details on how protected health information is handled.
4. How We Share Information
We do not sell your personal information. We may share information with:
- Service providers — payment processors, scheduling software, and email/SMS platforms that help us operate our business, under confidentiality obligations.
- Licensed medical staff and supervising providers involved in your care.
- Legal and regulatory authorities, when required by law, subpoena, or to protect the safety of our clients or staff.
- Business transfers — in connection with a merger, acquisition, or sale of assets, subject to standard confidentiality protections.
5. Cookies & Website Analytics
Our website may use cookies and similar technologies (such as Google Analytics or Meta Pixel) to understand how visitors use our site and to measure the performance of our marketing. You can control cookies through your browser settings; disabling cookies may affect certain site features such as booking forms.
6. Your Privacy Rights
Depending on your state of residence, you may have the right to request access to, correction of, or deletion of your personal information, and to opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting us directly. California residents may have additional rights under the California Consumer Privacy Act (CCPA).
7. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, use, or disclosure. No method of storage or transmission over the internet is completely secure, and we cannot guarantee absolute security.
8. Children's Privacy
Our services are intended for adults. We do not knowingly collect personal information from children under 18. If you believe a minor has provided us with personal information, please contact us so we can remove it.
9. Changes To This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The effective date at the top of this page indicates when it was last revised.
10. Contact Us
If you have questions about this Privacy Policy or how your information is handled, contact us at support@thehydrofitlounge.com or through our Contact page.